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Be Heard by Your Customers this Holiday Season

7 Ways to Speak to Your Customers in December

It’s the most wonderful time of the year to target your customers! During December, your customers will give you some great opportunities to show them what they want, in the comfort of their own home.

From November 2010 to December 2010, online Christmas shopping reached a record $32.6 billion, an increase of 12% over 2009, and 2011 is predicted to see another double-digit increase.

How can you place your product, service or brand in front of your customers this month?

1. Email Them
You may be competing with dozens of other retailers hoping to get a piece of the pie, so make your message unique, and send it at a time when your customers are willing and able to read it. December is a time for holiday parties and family gatherings, so sending your email during the week is best. Also, keep the frequency at twice per week, maximum. You have a lot to say – but your consumers can only hear so much. Don’t forget to include your sales, deals and some holiday cheer!

2. Encourage Their Clicks
Need an extra marketing boost for the weeks leading up to Christmas Day? Launch a PPC campaign to target those shopping for gifts—more specifically, the people who are shopping for your product. You’ll see immediate, temporary spikes in traffic when it matters most.

3. Socialize with Them
Be social media friendly! Talk to your customers as if you’re sharing a cup of hot cocoa. The more familiar they feel with your brand, the more likely they are to buy from you. Promote your specials, give exclusive deals, make your customers feel welcome and engaged. Wish customers a happy holiday on Facebook and Twitter as well as LinkedIn, especially if you offer B2B services. 

4. Dazzle Them
Simple design tweaks can make all the difference – a Santa hat on your logo, or a bright red and green graphic highlighting your specials. Tout free shipping and offer gift ideas! These small changes can make all the difference to shoppers landing right where you’d like them – on your home page. 

For B2B companies, sending a "Thank You Holiday" e-card is a great way to remind your clients how much you valued their business in 2011.

5. Mobilize Them
Christmas Season 2011 is being viewed as the moment where mobile goes mainstream. 35% of consumers say they will buy more on their mobile phones this season. Is your site optimized for mobile devices? Can your customers find the products and services they're looking for and buy, or contact you, from their devices? Don’t miss out on mobile sales and leads this season!

6. Wrap Them Up
You have them here, now what? It’s time to wrap it up! Is your site converting any of this quality traffic? Now is the time to make the sale or create the lead. Let us look at the path your customers take, through their point of view. Our website conversion analysis guarantees a 5% increase in conversions – contact us for more information!

7. Think Ahead for the New Year
For long-term results, consider an SEO campaign. You’ll reach the customers who want or need your products or services year-round, as they are already searching for it! Make your presence known by showing up on the first page of their search results.